Matthews’ Aquatic Paradise Ltd
Website: https://www.matthewsaquaticparadise.co.uk

1. Introduction

At Matthews’ Aquatic Paradise Ltd, we respect your privacy and are fully committed to protecting your personal and non-personal data. This Privacy Policy explains how we collect, use, store, and share your information in accordance with the EU General Data Protection Regulation (GDPR) and the EU Data Act.

We are dedicated to transparency and ensuring that customers using our aquascaping services, aquarium installations, and connected aquatic systems retain full control over their data.

2. Data We Collect

We collect and process different categories of data to provide professional aquarium design, installation, and maintenance services.

Personal Data

This may include:

• Full name
• Email address
• Telephone number
• Billing and payment details
• Property address and installation location
• IP address and device identifiers
• Communication records and service enquiries

Connected Product Data

Where applicable, particularly for smart aquariums, automated filtration systems, or monitoring devices, we may collect:

• Water quality telemetry (pH, nitrate, temperature, salinity)
• Device performance and system health data
• Usage and interaction data
• Maintenance logs and alerts
• Metadata generated through connected aquatic systems

This data may include both personal and non-personal information under applicable EU law.

3. Your Rights Under the EU Data Act

If you use our connected aquarium systems or digital services, you are entitled to the following rights under the EU Data Act:

Access to Data

You have the right to request access to all data generated through your use of our systems. This includes telemetry, diagnostics, and metadata in a structured, commonly used, and machine-readable format.

Data Portability

You may request that your data be transferred to another service provider or third party of your choice, where technically feasible.

Third-Party Data Sharing

Where you provide explicit consent, we will make your data available to authorised third parties under fair, reasonable, and non-discriminatory terms in compliance with EU regulations.

4. B2B and Non-Personal Data Transfers

In accordance with the EU Data Act, non-personal data generated within the EU through our services is protected against unlawful or unauthorised access by third-country governmental authorities.

We implement robust safeguards, including technical, contractual, and organisational measures, to ensure that non-personal data is not improperly transferred outside the European Union.

5. Data Sharing with Public Sector Bodies

In exceptional circumstances, we may be legally required to share data with public authorities, regulators, or governmental bodies within the European Union.

Such disclosures will only occur when:

• Required by applicable law
• Necessary to protect public interest or safety
• In response to emergencies or regulatory obligations

All requests are reviewed carefully to ensure compliance with EU data protection and privacy laws.

6. Data Security

We take data security seriously and implement appropriate safeguards to protect your information, including:

• Encrypted data transmission and storage
• Secure access control systems
• Regular security audits and monitoring
• Protected cloud infrastructure and backups

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in legal or regulatory requirements (including the EU Data Act)
• Updates to our services, systems, or aquarium technologies
• Improvements in our data protection practices

Any changes will be published on this page with an updated effective date.

8. Contact Information

If you have any questions about this Privacy Policy or your data rights, you can contact us:

Matthews’ Aquatic Paradise Ltd
Website: https://www.matthewsaquaticparadise.co.uk