Last Updated: 12/03/2026
This Acceptable Usage Policy (“AUP”) outlines the rules for using the website and online services provided by Matthews Aquatic Paradise Ltd (“we”, “our”, or “us”). By accessing our website or using our services, you agree to comply with this policy.
1. Purpose
The purpose of this AUP is to ensure that our website is used responsibly, legally, and safely by all users. Unauthorised or improper use of the website may result in restricted access or legal action.
2. Permitted Use
You may use our website and online services for lawful, personal, or professional purposes, including:
- Accessing information about aquatic systems, fish care, and pond services
- Browsing products or services offered by Matthews Aquatic Paradise Ltd
- Contacting us for support, enquiries, or purchases
All use must comply with UK law and these terms.
3. Prohibited Use
You must not use our website or services to:
- Break the law – including fraud, hacking, harassment, or intellectual property infringement.
- Distribute harmful content – viruses, malware, spyware, or other harmful code.
- Interfere with website operations – including attempting to overload, disrupt, or bypass security.
- Impersonate or misrepresent – pretending to be us, our staff, or other users.
- Engage in spamming or unsolicited communications – including automated scripts or mass emails.
- Copy or misuse content – using images, text, or other materials for commercial purposes without permission.
4. User Responsibilities
As a user of our website or services, you agree to:
- Maintain the security of any account credentials
- Report any security vulnerabilities, misuse, or policy violations
- Respect the intellectual property and rights of Matthews Aquatic Paradise Ltd and third parties
- Follow this AUP and any other applicable website policies
5. Monitoring and Enforcement
While we do not actively monitor every action on our website, Matthews Aquatic Paradise Ltd reserves the right to:
- Monitor usage to ensure compliance with this AUP
- Investigate potential misuse, illegal activity, or security breaches
- Suspend or terminate access to our website or services for violations
- Report illegal activity to relevant authorities under UK law
6. Limitation of Liability
Matthews Aquatic Paradise Ltd is not liable for:
- Loss, damage, or inconvenience caused by breach of this AUP by users
- Use of external links or third-party services accessed via our website
- Technical issues, outages, or interruptions caused by user misuse
7. Changes to This Policy
We may update this Acceptable Usage Policy at any time. Updated versions will be posted on this page with the revised date. Continued use of the website constitutes acceptance of any changes.
8. Contact Us
For questions or reports regarding this Acceptable Usage Policy, please contact:
Matthews Aquatic Paradise Ltd
Email: info@matthewsaquaticparadise.co.uk
Website: www.matthewsaquaticparadise.co.uk